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Toyota

Director

Director

Annis Naeem

Annis Naeem

Client

Client

Toyota

Toyota

Agency

Agency

Intertrend | Saatchi & Saatchi

Intertrend | Saatchi & Saatchi

Reviving Legends Through Art and Motion

We had the honour of bringing the iconic Takumi and Drift King Keiichi Tsuchiya back to life in a story that unfolds at the break of dawn. As Takumi practices his drifts, he receives one final lesson from his sensei, weaving nostalgia with adrenaline.

At Plumehead, we handled the direction, editing, design, VFX, and animation to craft this dynamic and heartfelt project. Our talented friends at Zelig Sound created a bespoke track and immersive sound design, completing the experience. This is more than a tribute — it’s a celebration of legends.

Watch the 3x 15 second commercials below.

  1. Mastering The Craft

The first of three 15 second spots, we find Takumi racing along a steep mountain road in his iconic AE86.  With no cars around, he floors it, entering into a drift. Quickly, we see a pair of strange headlights come up behind him quickly.

  1. Pursuit The Craft

We open from the perspective of our Mystery Driver. He is ready to teach one final lesson to his student.

  1. The Challenge

Our final face-off! The drift, the race, and the reveal of Sensei Keiichi Tsuchiya.

Director

Annis Naeem

Edit

Riot Games

Producer

Jessica Liou

Storyboards

Rembert Montald

Annis Naeem

Animation Lead

Jason Hendrich (Riot Games)

Jason Taylor (Little Zoo)

VFX Lead

James Waterson

3D Generalist & Wizard

Simon Blanc

Animation Studio

Little Zoo

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© PLUMehead studio, 2025.